A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.
- What is brand? – The perceived emotional corporate image as a whole.
- What is identity? – The visual aspects that form part of the overall brand.
- What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
Hand-picked new corporate branding and visual identity design examples for your inspiration. Business identity can be most valuable asset for any company or brand. Corporate branding is what sets your business apart from your competitors. Business card, compliment slip, envelop and letterhead is the key elements of creative branding.
We are already showcased thousands of business logo design and business cards (free and premium) that will help you to spark creative ideas for your branding or visual identity projects. Today we’ve shared another hand-picked collection of branding, visual identity and logo design created by professional designers and graphic design agencies.
All examples are simply amazing. Enjoy!
playdust Branding By playdust
playdust® is a design agency that is always looking for fun times. We want to satisfy our customers with the most creative solutions, always managing to meet the needs of each of the proposals.
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Bernardo Brant Branding By Laura Almeida
Visual identity developed for a law firm based in Montes Claros/MG – Brazil
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Avest Branding By Isabella Teles
The visual identity project was created for a company that offers personal image consulting for business
in Belo Horizonte, Brazil. It was developed naming, branding, stationary (A4 paper /bussiness card / small envelope / medium envelope) and promotional flyer.
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Marie Oliveira Fashion Photography Visual identity By Gus Sousa
This is a very special project to the brazilian photographer Marie Oliveira. The proposal was create a logo for fashion photography, based in the most important fashion references of all the years. The result is a modern, sober and strong logo, that can be used solo or with the name. The custom font follows the strong lines of fashion catwalks and the geometry of creations made by the greatest names of fashion, the black and white colors transmits the elegance and the refined taste of the fashion lovers.
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Obez iOS App and Visual Identity By Sevde Kayao?lu
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Trisept Solutions Branding by Michael Kempen
Trisept Solutions is a Milwaukee-based travel technology developer, specializing in online booking and vacation packaging platforms used globally by leading hoteliers, tour operators and airlines. This redesign, the first in the company’s 20-year history, reflex a renewed focus on innovation and emerging technologies. It also consolidates a product family of formerly divergent and sometimes stand-alone interests into a more cohesive suit of products to increase cross-sell potential between customer favorites and emerging solutions.
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Orze? Visual Identity By Aneta Czy?owska
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Robert Marcillas Branding By Cibu George
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Souzagraf Branding By Neoagon branding co.
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Cocoon – Culinary Options Cooking Nest Branding By Marco Vilela
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Coffee by the Beans By Aldershots Design Studio
Coffee by the Beans is a boutique coffee house in Adelaide’s inner west. They are small-batch roasters, providing coffee beans on demand to coffee lovers who appreciate and understand the importance of freshness in every cup.
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Fazenda Miranda Branding/Visual Identity By Tulio ferreira
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Shimera Films ReBranding By O’nonto Zaman
Rebranding of Shimera Films visual ID. Shimera Films is inscribed in the lineage that gives Shimera Photography Studio it’s character. Fitted, with an experimented crew, all our productions have only one purpose : put our quality standards towards your movie.
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Sifnos Island Visual Identity By George Probonas
A minimalistic sketch of Sifnos’ outline is used as a template because it a visually unique characteristic. Within the outline,
six symbols denoting the island’s unique features slot seamlessly together, making the design so individual to the island that it works like its cultural fingerprint. A strong, yet minimalistic typographical font is used for the name of the island in order to complement the design.
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C2 MONTREAL Identity and Branding By 26 Lettres
C2 Montréal is an international three-day business conference that brings together commerce and creativity to explore trends, opportunities, disruptions and major shifts in business development. 26 Lettres was commissioned by C2MTL to develop its new corporate identity and redefine the brands’ foundations to achieve a strong system for the years to come.
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Arriamo Inversiones Branding By Salago Design
In this case we commissioned the logo design for Arriamo Inversiones , we proposed them to convey the seriousness design a company of its nature needs while memorable and timeless. We did an exercise in which we simplify its two first letters and then join them .
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Studio Grammes Branding By Neoagon branding co.
Studio Grammes is an architecture and engineering office located in Passo RS Fund. The visual identity was designed based on the values ??and principles of the brand : . ” The relentless pursuit of the balance between functionality and design is what nourishes the main concept of our projects The commitment to customers is what motivates to deliver superior service , always attentive to the needs and desires of those looking . An ideal design perfectly combines aesthetics, functionality , comfort and cost. With the correct execution of these projects transform expectations and aspirations for satisfaction and fulfillment . “
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