Project Description:

We created a unique emblem that became the visual heart of the food truck, capturing its personality, the style of its cuisine, and the experience it offers its customers. Our creative process focused on authentically reflecting its essence, with an attractive and memorable design.

Included in the design:

• Concept development based on its vision and gastronomic proposal.
• Vintage typography in line with its identity.
• Visual design that combined iconic elements and striking colors.
• Adaptation for practical applications: exterior of the food truck, menus, packaging, and social media.
• An emblem that stands out anywhere and connects with its customers instantly.