Logo Design Development Description
- Análisis y Conceptualización:
The process began with an in-depth analysis of the transportation and logistics industry, as well as the company's values and strategic objectives. During this stage, we identified keywords associated with the brand: efficiency, reliability, movement, connection and modernity. Current design trends in the industry were also evaluated to ensure a contemporary and relevant logo. - Competition Research:
We studied direct and indirect competitors to avoid similarities and ensure that the logo is unique and easily recognizable. Common patterns were identified, such as the use of dynamic shapes, lines that suggest movement, and solid fonts that reflect stability. - Definition of Visual Elements:
Based on the information collected, the main visual elements were defined:
- Shape:Dynamic lines and geometric shapes that evoke agility and precision.
- Symbol: A stylized representation of a truck or road, integrated with abstract elements that suggest connection and globalization.
- Colors: A palette that combines shades of blue (confidence and professionalism) with details in orange or yellow (energy and movement).
- Typography: Modern sans-serif fonts to convey clarity and technology, combined with a medium weight to emphasize solidity and confidence.
- Development of Initial Concepts:
Three graphic proposals were designed based on the key concepts. Each proposal included a unique symbol and a typographic layout designed to adapt to different formats (digital, print, vehicles). - Refinement and Selection:
After presenting the proposals to the client, a design was selected that combines a stylized arrow symbolizing forward movement with an abstract globe representing global reach. This design was adjusted based on the client's suggestions, perfecting details such as proportion, line thickness, and balance between symbol and text. - Application and Versatility:
The logo was designed to be versatile, functional and adaptable. Testing included displaying it on different media:
- Transport vehicles.
- Corporate stationery.
- Website and social media.
- Uniforms and signage.
- Final Delivery:
The final files were delivered in vector formats (AI, EPS, PDF) and raster formats (PNG, JPG) in different resolutions. A basic identity manual was also included with usage specifications: colors, typography, and safety margins.
Bottom line:
The new logo projects the values of the freight transport and logistics company: efficiency, trust, professionalism and global reach, strengthening its identity in a highly competitive market.
