Branding Design

We build new brands and renew those that seek to evolve with a different and memorable design to connect with customers and give credibility to your project.

Branding design refers to the process of creating and structuring the visual and conceptual elements that represent a company, product, service or person in the market. Its objective is to build a distinctive, coherent and memorable identity that emotionally connects with the target audience and communicates the values, mission and personality of the brand.

A brand is a powerful thing. It can inspire and convince us, shape a community and allow us to dream big. That’s why we offer brand operation services, to help you take your current brand to the next level.

Importance of branding design:

A well-thought-out design helps build trust, recognition and loyalty among customers. It also helps your brand stand out in a competitive market and convey a professional and authentic image.

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Key components of branding design:

1. Visual identity:

  • Logo: The symbol or word that identifies the brand.
  • Typography: The lettering styles used in communication.
  • Color palette: The colors that represent the brand.
  • Graphic elements: Shapes, patterns, icons, or illustrations that complement the identity.
  • Packaging design: If applicable, how a product is physically presented.

2. Tone and voice:

  • The way the brand "speaks" or communicates, whether formal, friendly, professional, fun, etc.

3. Values and personality:

  • The beliefs and characteristics that define the brand, such as innovation, sustainability, tradition, modernity, etc.

4. Branding strategy:

  • How the brand is positioned in the market and how it differentiates itself from the competition.

5. User experience:

  • The consistency in the customer's interaction with the brand, both in digital media (websites, applications, social media) and in physical spaces.

Our Work

Our branding design process

1

Research and analysis

  • Objective: Validate and refine the identity.
  • Tasks:
    • Collect feedback from stakeholders and target audiences.
    • Adjust designs and messaging based on feedback.
    • Ensure the brand works across platforms and sizes.

2

Brand strategy

  • Objective: Establish the strategic pillars of the brand.
  • Tasks:
    • Define the unique value proposition.
    • Create the ideal customer profile (buyer persona).
    • Outline the personality and tone of the brand (e.g., formal, fun, minimalist).
    • Write a brief to guide creative development.

3

Conceptualization

  • Objective: Generate visual and narrative ideas.
  • Tasks:
    • Create moodboards to inspire and align design with strategy.
    • Sketch initial concepts based on the brief.
    • Explore color palettes, fonts, and graphic styles.

4

Visual identity design

  • Objective: Create the main visual elements of the brand.
  • Tasks:
    • Design the main logo and its alternative versions.
    • Define a color palette and its applications.
    • Select primary and secondary fonts.
    • Create a graphic system (shapes, textures, patterns).

5

Development of the corporate identity manual

  • Objective: Document the rules for using the visual identity.
  • Tasks:
    • Detail how to use the logo in different formats.
    • Establish guidelines for the use of colors, fonts, and photographs.
    • Include practical examples of applications (stationery, social media, etc.).

6

Brand applications

  • Objective: Show how the brand will be implemented across multiple channels.
  • Tasks:
    • Design core materials: business cards, stationery, website, packaging, etc.
    • Create templates for social media and other digital media.
    • Ensure visual and tonal consistency across all applications.

7

Testing and Adjustments

  • Objective: Validate and refine the identity.
  • Tasks:
    • Collect feedback from stakeholders and target audiences.
    • Adjust designs and messaging based on feedback.
    • Ensure the brand works across platforms and sizes.

8

Launch

  • Objective: Introduce the brand to the market.
  • Tasks:
    • Plan a launch strategy (digital, events, campaigns).
    • Communicate the brand's values ​​and objectives to the public.
    • Monitor the brand's reception and performance after its launch.